$218,000 Generated in 78 Days (Inbound + Outbound AI)

Professional Smile Aesthetics (PSA), a cosmetic dentistry practice, was generating real interest from Instagram and TikTok — the problem was capturing it. A small team splitting time between clinical work and the front desk meant a lot of those calls went unanswered, especially outside normal hours.

The problem

"A lot of times a patient is making a phone call... let's say they call on a Friday afternoon, and there was no coverage," said Al Duva, PSA's fractional COO. Beyond the missed calls themselves, the practice had no consistent process to document or follow up on the leads that did come in.

What changed

Clinic Lab AI started answering every call and capturing every lead — but the real result came from pairing that with a structured sales process. Kayla, PSA's care coordinator (in her first sales role), worked every opportunity the AI surfaced through a CRM built specifically around the cosmetic-patient journey, tracking each lead from first contact through consult to close.

The same system was pointed at PSA's own patient base too: roughly 500 existing patients who'd been treated before but never systematically re-engaged.

The results

• 535 new lead opportunities identified in 78 days
• $218,000 in closed sales in 78 days — Kayla's first sales role
• $1.2 million in total identified opportunity value in the CRM
• ~$1,000,000 in re-engagement lead value generated from existing patients in 7 weeks

"Clinic Lab AI had generated about 200, almost 300 leads for us. Kayla was able to generate — with very little experience in sales — about $200,000 worth of new sales for PSA. So the process works." — Al Duva, Fractional COO, Professional Smile Aesthetics

Al was direct about why both halves mattered: "If you weren't actively still communicating with these people and pushing them through the sales process... do you think you would have been able to generate $200,000? No, absolutely not." The AI didn't replace anyone on staff — PSA didn't let anyone go — it gave the team it already had a system that caught everything and told them exactly who to call next.