$890k/m to $1.2 Million (47% New Patient Increase) in 60 Days

Kirkland Dental had a clear goal before bringing on Clinic Lab AI: hit consistent million-dollar months. Getting there meant fixing a problem every growing practice runs into — the phone rings more than any front desk can keep up with, and every unanswered call is a patient who might just call the next practice on the list.

The problem

Before AI, Brittany, Kirkland's office manager, described the day-to-day simply: "There's just always like five voicemails on the phone that never get [returned], you know? Because you just never quite stay on top of it — the phone is always ringing." Missed calls meant missed rescheduling, missed new-patient bookings, and staff spending time chasing voicemails instead of patients in the chair.

What changed

Clinic Lab AI took over answering, rescheduling, and booking directly into Kirkland's schedule — with nothing falling into a voicemail queue again. Every call became one of three clear outcomes: rescheduled, booked, or transferred. "It's very black and white," Brittany said. "It's not like an unclear outcome."

The AI also began flagging every caller who showed interest but didn't book on the spot, feeding those into a lead-management view so nothing generated by Kirkland's ad spend went untouched.

The results

• November (first full month with AI): an all-time high in new patients
• December: production hit just under $1.2 million — up from an $890k/month baseline
• Staff and patients adjusted within about three weeks, with no disruption reported

"Our numbers are so great because there's always somebody to answer the phone. The patient's not going somewhere else. The proof is in the pudding." — Brittany, Office Manager, Kirkland Dental

Asked how much of the growth she'd attribute to the AI directly, Brittany didn't hesitate: "A lot. A lot."